Data privacy and security are cornerstones of the digital-first consumer economy

As we enter the latter phases of the COVID-19 pandemic and concurrent shift to digital, brands and merchants must remain cognizant of evolving consumer perceptions and behaviors around data privacy and security that are shaping the digital-first experience economy. Results from our latest Voice of the Connected User Landscape: Connected Customer, Trust & Privacy 2021 survey provide an evolving picture of the aspects of digital fraud, privacy and security that influence how brands and merchants can remain relevant in order to win – and maintain – consumer trust and loyalty.